IronClads™ Soft Bait Brands & Lake Resources Awarded Best in Show at Chicago Land Outdoors Show

Hundreds of exhibitors showed off their wares covering the world of the great outdoors as over 25,000 visitors braved some of the coldest days of the 2008 winter to reach the Chicago Land Outdoors Show at the Rosemont Convention Center.

With much fanfare, it was IronClads™ Soft Bait Brands & Lake Resources who walked away with the prestigious Best in Show Award at the largest show in the Midwest region. IronClads™ soft bait brands sponsor the National ABA American Fishing Tour.

"Wow, this was an amazing show for IronClads™ soft bait brands and Lake Resources", stated Steve Rice, VP for North American Sales at Lake Resources. Lake Resources is the owner and exclusive Global marketer and manufacturer of patent pending IronClads™ technology platforms, a technology that renders soft plastics almost indestructible.

IronClads™ are nearly indestructible, are as soft and pliable as the best soft baits, and LockOn™ to hooks and lure sets –staying on even during savage fish strikes or fish are landed. They don’t rip, tear or fling off the way conventional soft plastic lures do. IronClads™ soft bait brands advantages…

-    Anglers have more time to catch more fish, enjoy the outdoors, save money and reclaim tackle box space.

-    Tournament anglers can "cast and blast"… catch fish-after-fish, gain time, cover more water …catch 2, 3 or 4 fish in a group of fish before they spook and disperse. This means won tournaments.

-    For Guides and Outfitters, IronClads™ represent repeat customers and money savings because these lures are more effective, raising fishing success rates and limiting wasteful lure restocks. Repeat customer revenue due to successful guiding and money saved using IronClads™ goes right into Guides and Outfitter bank accounts.

National and global focus continues on development of sustainable "green products" that protect our environment while providing a superior product. Annually, a staggering US waste lure release of 25,000,000 pounds has been identified and lost in American oceans, seas, lakes and streams. IronClads™ soft bait products fit the "green ticket" because IronClad™ patent pending technologies effectively halt release of soft lure waste because IronClads™ LockOn™ to hooks and lure sets, becoming a superior lure product with durability never before seen in soft plastics, in any industry.

"Fisheries experiencing heavy fishing pressure such as Canadian, US recreational fishing areas and counterparts around the world will be offered immediate soft lure waste relief by IronClad® soft lure technologies…and IronClads® technologies were not developed as a result of anti-pollution legislation", said Hobbins, Pres/CEO of Lake Resources.

"We are excited to add value for anglers, the environment and a positive image for fishing by way of our cutting edge technologies. We plan on taking this technology and our products Global and what could be better than an American company leading the way to industry-wide improvements", added Hobbins.

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