In my business we have to compete with the likes of Wyevale, B & Q, Tesco and many more.
You may wonder how we survive and the answer is easy, we offer what the others can't a better more knowledgable service. We sell more compost and other related bag materials than any local super store outfit simply by placing it so that it can be loaded straight into the boot and we assist with that.
This way we have a large customer base which is continuing to grow year on year mostly by word of mouth.
I have been on charters where the skipper does not even speak to the customers, a cup of tea is non-starter, would I go back??
I have also been on charters where the skipper is almost dictorial about the tackle and rig you use often going well beyond being helpful and treating customers like idiots, would I go back??
You can advertise as much as you want but if you fail to give the customers what they want you lose the most valuable form of advertsing, word off mouth.
I do not berate all the large nationals, I quietly exploit their failures
Edited by Ken Davison South Wales, 20 November 2005 - 08:12 AM.