SPONSOR OF THE FIRST WORLD CATFISH CLASSIC TOURNAMENT – NEWS RELEASE

River Ebro, Spain
31st May – 3rd June 2011

Berkley, the specialist manufacturer of lines, soft baits, carp baits and technical fishing tackle is delighted to announce its participation as the Title sponsor of the first World Catfish Classic!

Berkley launched a comprehensive range of Catfish equipment, including rods and terminal tackle last Autumn. The brand strongly believes that it can bring something new to the sport, as Laurent Checko, Senior Category Manager summarised recently: “The fishing world is driven by many trends, including new fishing techniques developed over the past few years, such as Predator fishing with lures and new styles of Carp fishing. All of these are very important and bring lots new interest and product innovation, such as more sophisticated bite detection systems and rigs, HM carbon rods, biodegradable baits, new shelter and accessory designs, and even the increasing use of specialist fishing boats. These trends also bring lots of changes to the ‘spirit of angling’, such as the rise of catch and release and other conservation practises, in addition to increased respect for the environment, which we are still privileged to enjoy.

Catfishing is a relatively new trend, with many innovations and improvements. It is one of the few fish that can often prove to be bigger than the angler! Catfishing is increasingly enjoyed in Europe for the fantastic fight and emotion that it can bring to anglers. In addition, a large range of techniques can be used to catch them, for example, from a boat with lures, or from the bank, with pellets, and in both big lakes, and  rivers!

There are a multitude of new websites, blogs and forums dedicated to Catfishing, and of course, this huge next event (World Catfish Classic) is all the proof we need to confirm that Catfish will be THE fish of the next few years!

Here at Berkley, we are surrounded with well-known and recognized fishermen, many of  whom help develop new products with the “BERKLEY spirit” – allowing all anglers  to “CATCH MORE FISH!”

Consequently, Berkley aims at improving Catfish tackle, and also supports the World Catfish Classic initiative. The event looks promising: 162 competing in pairs of the world’s best anglers will battle it out for the inaugural title of Berkley World Catfish Classic Champions and claim a share of the £50,000 prize table. Competitors will fish a different location each day from 9am to 6pm over the three days. Detailed information and rules are available on the official web site www.worldcatfishclassic.com

On the back of JRC’s successful six-year Title sponsorship of the World Carp Classic, Berkley, a sister company of JRC, has no reservation in backing the event.”

“We are looking forward to being involved in this event.” Pascal Grillot, Marketing Director for Europe says.

“As a company we are expanding our product range to include specialist Cat fishing equipment and this was a natural fit for us. An important factor was that this event represents “Best practise angling” respecting nature, the environment and fish welfare.”

Teams from over 16 from around the world including Finland, USA, Russia, Germany, Italy France England and Sweden have already booked their place in the event. An event not to be missed for any reason!!

The inaugural World Catfish Classic will take place in Chiprana, Spain, from May 31st to June 3rd, 2011 on a section of the Ebro Known for holding a high population of large 100lb+ catfish.

Please check information on Catfish products, video and event on Berkley web sites www.berkley-fishing.eu

WHEN YOU CLICK ON LINKS TO VARIOUS MERCHANTS ON THIS SITE AND MAKE A PURCHASE, THIS CAN RESULT IN THIS SITE EARNING A COMMISSION. AFFILIATE PROGRAMS AND AFFILIATIONS INCLUDE, BUT ARE NOT LIMITED TO, THE EBAY PARTNER NETWORK AND AMAZON
WORLD CATFISH CLASSIC TOURNAMENT

About World Catfish Classic:
The World Catfish Classic event is owned and run by Ross Honey and his team at Angling Spirit – The umbrella company for a number of angling initiatives, including the World Carp Classic, Friends of the Ebro, and the World Catfish Classic. For more details, please contact World Catfish Classic on +44 1489 878503 or email info@worldcatfishclassic.com

About Berkley:
Berkley was founded in 1937 in Spirit Lake, Iowa USA, by 16-year-old Berkley Bedell. It is the flagship brand of Pure Fishing and a world leader in technologically-superior fishing tackle. Continued commitment to producing outstanding fishing tackle has resulted in a legendary line-up of products under the Berkley umbrella that includes Berkley Trilene©, Berkley FireLine©, Berkley PowerBait©, Berkley Gulp!©, Berkley Lightning Rod©, and a variety of others.

Berkley, the premium brand in fishing tackle, fuels the avid angler’s passion for fishing, and offers the broadest array of innovative solutions in the industry. For more information, please visit www.berkley-fishing.eu

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation.

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