Jardine fulfils ambition to join Hardy and Greys

Internationally renowned angling instructor and fly fisherman Charles Jardine has fulfilled a lifelong ambition to join Hardy & Greys Ltd.

The accomplished artist, writer and creative fly tier grew up reading Hardy catalogues and salmon fishing with his father, using Hardy tackle.

Now, he has been appointed consultant and Academy Instructor with the Northumberland-based company and says he couldn’t be more delighted!

“I have worked for other well-received companies but Hardy is something else,” said Charles. “As a child, I used to devour Hardy catalogues like other boys did comics. Their tackle has always been part of my life and to work for them is a dream come true – the pinnacle of my career to date!”

Hardy and Greys Managing Director, Richard Sanderson, has brought Charles on board to give the company a greater presence at events in the UK and to raise its international profile, particularly in North America.

“We couldn’t think of anyone better to represent our company in these markets and are thrilled that he has agreed to help us – especially with such enthusiasm,” explained Richard.

The company’s newest recruit is in no doubt about the enormity of his latest challenge but is confident he can increase the Fly Fisherman’s knowledge and appreciation of Hardy and Greys.

Said Charles: “Hardy & Greys products almost sell themselves because they are truly exciting and anglers all over the world who are aware of them are very enthusiastic. But it’s a huge global market and there are countries where the name isn’t as well known. I am determined to expand the anglers awareness of their products and brands.”

Charles now lives in Shropshire but grew up in Kent where he began fly-fishing at the age of three and caught his first trout when he was six. Following in the footsteps of his father Alexander, he is as interested in river management and the husbandry of fish and as he is in catching them. And he has passed on his love of the sport to his own son Alex who, at 17, is a member of the England youth team.

Charles Jardine