I first heard about Quest Baits around about 2005/2006 and, having heard lots of good reports of Shaun Harrison and the team behind the launch, I was pretty certain that they were one company that would not only stick around, but one that would also lead from the front.
The fishing bait industry is full of followers and, to be honest, companies that follow tend to pale into significance in this market. To succeed in the bait market, especially with carp fishing bait, you need to be innovative, both with your product and with your marketing. This is where Quest Baits has all the bases covered.
The baits that Quest Baits produce have been spot-on from day one. They haven’t gone for that age-old trick of flooding their range with a million and one different flavours; from the outset, Quest Baits produced a limited number of very distinctive, high quality baits. Each one was very specific and by looking at their range, a carp angler knew pretty much straight away which one would suit the water he or she was planning to fish.
Having such a vast knowledge of carp fishing in the UK and France, the carefully selected team behind Quest Baits knew exactly how to produce the type of baits favoured by big carp, too.
I mentioned the marketing; from the beginning, Quest Baits was packaged in an extremely professional way, sold in the best shops, featured in all the carp fishing magazines and backed up by a superb website. Not only that, they are one of the few bait companies in the UK that actually bothered to embrace the online community. Believe it or not, you may be sitting here reading this on the internet right now, but most fishing tackle and bait companies in the UK cannot be bothered to even send out press releases to websites. I’ve been running angling websites for 11 years now, with tens of thousands of anglers reading them every single day of the year, yet most companies don’t think that’s worthy of an occasional press release. Thank goodness companies like Quest Baits exist!
As the success of Quest Baits grew, so did the range. Quest Baits today sells not only boilies, but a great range of particles, base mixes, glugs, dips, pellets, spod mixes and more! And they don’t just look after carp anglers these days, with specialist barbel baits and the return of Archie Braddock feed inducing powders!
Anyway, enough of my waffling. I urge you to CLICK HERE to view the Quest Baits website, where you’ll find details of the entire range, informative articles, a blog, videos and enough fishing content to keep you occupied for quite a while!
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