Pallatrax is pleased to announce that following the recent purchase of the company by Mike O’Neill, owner of the creative agency O’Neill Modern Media (OMM), there has been a total rebrand by the creative team. It includes a new and unique logo, new colours and the thought provoking tagline “Catch more fish” and slogan “Question everything.”
Howard Campion, OMM’s Managing Director stated, “The new identity better expresses what Pallatrax really stands for. It is bold, different, modern and identifies with the “question everything” mind set we will be taking to the angler. The P of Pallatrax has been used as a tool to ask anglers to consider all aspects of their fishing from their choice of weights and the sharpness of their hooks through to the ingredients of their baits. Our aim is to incite thought amongst the angling community, both trade and consumer, with Pallatrax offering serious and innovative fish catching solutions.”
Simon Pomeroy, Pallatrax’s Managing Director stated, “We’re very fortunate to have such a professional design team who have worked hard to produce an exciting new look that really gives Pallatrax a stand-alone identity. The new logo highlights my firm belief that by questioning all aspects of fishing there will always be areas on which we can improve – in essence, assume nothing!”
Pallatrax’s new brand identity including logo, colours and tag lines will now feature within all of our packaging, clothing and advertising.
