Mick Barnes is charged with continuing the innovation and growth of Wychwood Specimen.
The Wychwood brand has long been synonymous with high quality products for the big Carp and specimen angler and is highly respected for the brands commitment to development through innovation, and not purely for the sake of it, products are designed due to demand.
Mick brings with him over 10 years experience in the fishing industry, most recently heading operations at CEMEX Angling. This experience has enabled him to slip seamlessly into the roll and he has already got heavily involved in the development of new products, in particular the exciting new ranges launching at EFTTEX . The role revolves heavily around product development, and as a result is key to the direction of the brand.
Mick commented “I am incredibly pleased and proud to become a part of the Leeda team, the guys that run the other brands are experts in their field and are brilliantly innovative. That is why I jumped at the opportunity to get on board, in such a competitive market it was imperative for me that the brand was forward thinking, professional and striving to create new and exciting products. Wychwood is a fantastic brand with a great pedigree. I look forward to working closely with fisherman and the industry alike to create products that the angler genuinely requires.”
Mick starts his role immediately and will be full time based in the Leeda headquarters in Redditch.
