Chub steps into a new era across Benelux with Mike Gerritsen from the Carp Collector.
As Chub continues to grow strongly in the UK and Germany, further expansion of the distribution network across mainland Europe was required.
A new distribution agreement has been agreed between The Carp Collector and Hardy & Greys Ltd. Supply of the entire range of Chub products will be available from the Carp Collector who have a warehousing facility based near Amsterdam. Chub items will be available to stores within Benelux countries on a 24 hr delivery service to ensure rapid supply to retailers in addition to a top quality customer service – as part of the Carp Collectors reputation within the Benelux.
Mike Gerritsen commented, “I am delighted to be handling Chub, a serious carp brand that is well known and much loved by anglers across the Benelux. Despite the proliferation of value carp brands in the Netherlands there is an opportunity for a quality carp brand such as Chub for the discerning angler. In this rapidly changing market, service is the way in which distributors are to survive and relations with customers is king. The Carp Collector aims to offer retailers a fast dependable system that allows them to offer and maintain range in store for the angler to see and make qualified buying choices without having to sacrifice large levels of inventory being held.”
Andrew Sowerby International Sales & Events Manager for Hardy Greys & Chub said, “Chub was established on innovation from the beginning, and many products which appear commonplace in the market today were originated by Chub even before Hardy & Greys brought Chub into our portfolio. This year we have taken further steps forward with innovation which has been very well received by UK anglers despite market conditions, and as a result the brand as a whole is benefitting. The relationship between Greys and Hardy assists Chub through the reputation that both brands have for quality, and the new Chub Outkast Plus and S-Plus rod ranges have been developed by a firm that is known for the highest quality in rod design. Having been with the company from the time when Hardy bought Greys I have noted how well the relationship has operated with Hardy brand and Greys brand for many years and how with Chub it seems to have also worked well having them in the group, and by placing Chub with The Carp Collector who currently operates with Hardy and Greys it will underline the bond.”
