The Country Channel uses the explosion in broadband uptake and technical improvements in web based TV, to deliver a unique new service for everyone who has a passion for the countryside.  The Country Channel launches in preview format on May 1 and goes live on June 1st 2006.

Dealing with subjects that are important to country people, the Country Channel will provide targeted information that is relevant to people who live, work or play, in the countryside.

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The Country Channel will appeal to groups with shared interests such as horse riders, field and country pursuits, clubs and societies, wildlife and twitchers, conservationists, ramblers, walkers, anglers, farmers and small holders.

The Country Channel is being championed by some famous faces associated with country matters such as Tony Francis (Director of the Country Channel) and Wendy Nelson, both of ITV’s Heart of the Country; Lucinda Prior-Palmer, former Olympic Medallist Show Jumper and Adam Henson of BBC TV’s countryfile and the Cotswold farm Park. BBC TV’s Breakfast Presenter Rob Bonnet is also a Director and a Country Channel champion.  He says: “This is the first on-line TV service for a general audience and will be a hit with both those who live in the country and those with a keen interest in the countryside.”

To preview the Country Channel, go to http://www.countrychannel.co.uk

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Julian

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