NEWS RELEASE
The world’s No. 1 waterproofer just got better. As the global leader in environmentally safe aftercare and waterproofing solutions, Nikwax® announces the introduction of a ground-breaking reformulation to its leading waterproofing product. The new TX.Direct® version 11.1 lasts up to five times longer and provides exceptional water-repellency for outdoor clothing. So instead of throwing away your sponge-like waterproof jacket, you can extend its useful waterproof life, conserve resources, save the cost of replacement, save the planet – and what’s more, stay drier longer!
‘Nikwax® is committed to constantly improving our products,’ says Nick Brown, founder and MD of Nikwax®. ‘We provide consumers with the highest performing aftercare solutions that make the lowest environmental impact. Whether your next adventure has you charting the seas, scaling peaks, or walking local trails, the new TX Direct® 11.1 will keep you warm, dry and comfortable.’
Tests prove that the new TX.Direct® 11.1 offers:
- Water repellency that exceeds acceptable industry standards by 50 times
- Water repellency that withstands more than 40 washes in the laboratory
- An environmentally easy-to-use, safe, non-fluorocarbon, non-flammable, waterproofing solution that needs no tumble drying to be fully effective
- Protection against both salt and fresh water – important for sea anglers!
NEW Nikwax® TX.Direct® version 11.1 will retail at £8.25 (300ml)
About Nikwax®:
Nikwax® was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax® uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax® is the only major aftercare company to have never used aerosols, fluorocarbons, nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. Nikwax® currently exports to 50 countries across the globe, is the recipient of numerous awards including the prestigious Queen’s Award (2x), Sunday Times Best Green Award, and the Green Apple Award, and is ISO 9001 and 14001 certified.
