Launches Broadband Video Service for Outdoor Enthusiasts


New broadband video service for hunters, anglers, and outdoor enthusiasts offers on-demand streaming videos and DVD downloads.

Henricks Outdoors, LLC, a leading publisher of niche Web sites that cover fishing, hunting, and other outdoor activities, today announced the launch of (, a broadband video service that allows outdoor enthusiasts to watch a comprehensive library of current, past, and hard-to-find outdoor sports and recreation shows and videos online, including cable and broadcast television series, DVDs, and educational offerings.

" is the new online destination for hunters, anglers, and other outdoor enthusiasts looking for high-quality, top-notch outdoor action," said Jeremy Henricks, CEO, Henricks Outdoors. "Outdoor enthusiasts who are hungry for outdoor programming can now use their broadband connection to tune in to one place to watch their favorite shows anytime, anywhere, and to watch shows not available through their current outdoor channels." He added, "Outdoor enthusiasts using our service can view free on-demand video content, or purchase full-length DVD downloads offered by top producers of outdoor-related videos."

Beginning in early 2007, the programming lineup at will include A-Way Outdoors, Bird Dogs Forever, Broadside Adventures, BuckEye Cam Fair Chase Encounters, SMP Outdoors, Sport Fishing with Dan Hernandez, and Wild Extremes. Additional shows and video content will be added each month.

Content Producers and Owners

Producers and owners of outdoor-related content can reach a potential 82 million anglers, hunters, and outdoor enthusiasts in America through an online network that "airs" twenty-four hours per day, 365 days per year, letting viewers watch what they want to, when they want to. Distributing your content through helps you increase your show's value for current and potential sponsors, and enables you to generate revenue from your show through various advertising opportunities. works with both big and small content producers and owners, regardless of whether you're currently on the air or not. also pays all distribution and encoding costs, and there's no cost to join our programming lineup.

Your content will be available through a high quality, high performance digital media delivery architecture; the same underlying network that powers video services from Amazon, Microsoft, Dow Jones, Discovery, MSNBC, CBS, and others.

You can also offer full-length DVD downloads with built-in Digital Rights Management (DRM), and optionally offer the same pay media dowloads through AOL Video to earn even more revenue.


Advertisers can choose from several advertising options, including pre-roll video spots, rich media banners, and contextual advertising. Advertisers looking to reach the coveted 25 to 54 year old male demographic, as well as other highly sought after demographics, will find it hard to resist the following numbers*:

- is part of a growing network of outdoor-related Web sites that receive over 600,000 visitors each month.
- The composition of video consumers is fairly evenly split among males (52 percent) and females (48 percent).
- In August 2006, 6.98 billion video streams were initiated by U.S. Internet users.
- The average U.S. streamer consumed 63.3 streams during August, or approximately 2 streams per day.
- The U.S streaming audience increased 4 percent from July to reach 110.3 million streamers in August, representing about 64 percent of the total U.S. Internet audience.
- The strongest usage statistics are associated with the coveted 18-34 year old, male demographic (averaging 140 minutes of streaming video content per month).

* Streaming video stats provided by comScore Networks

More Information

Interested content producers, content owners, and advertisers can learn more at:

About Henricks Outdoors, LLC
Henricks Outdoors, LLC ( is a leading publisher of niche Web sites for the fishing, hunting, and outdoor industries. Hunters, anglers, gun owners, and other outdoor enthusiasts use our online destinations to communicate, research, plan, and prepare for their next outdoor adventure, as well as watch a variety of outdoor programming through our broadband video service at

Our network includes,,,,,,, and other outdoor-related Web sites.