rlc25

Thanks for your feedback, The questionnaire is designed to ask simple, non-ambiguous questions and has been piloted at commercial UK fisheries (and revised several times following misunderstanding of terms etc. and it was designed to capture "brand" consumers). It is designed to fit in with a model of brand equity which is being supported by a 12 month survey of advertising brands in the UK. All respondents are placed geographically by IP address which is automatically logged by the survey. There is a triangulation of qualitative/quantitative data within the methodology so opinions "outside" the geographical remit of the study are still valid and may offer insight into the individuals decision making process. These models have been traditionally developed along cognitive psychological lines, but there is evidence to suggest a low-involvement theory which is supported by high volumes of advertising. There are no hard and fast rules here. I hope this helps Kind Regards Roger

Thank you to everyone who completed the survey. I now have the required data for my analysis. I will post a summary of the results for you in October. Kind Regards Roger

Thanks for all your help so far.......59 completed already!! Keep them coming!! Many Thanks Roger

Hi All, I am working on a research project at the University of Leicester on advertising and branding in UK angling industry. There has been very little academic work in this industry and as a keen, life-long angler I would like to to change this!! If any of you can help, it would be greatly appreciated. My survey link is at the bottom of this page. The survey only takes about 3 minutes. I will post a link to the completed paper once my research is complete in October. Kind Regards Roger Clifford {admin note: Survey link removed. Survey complete.}