The great supermarket fish scam: Shoppers 'are being duped into buying mislabelled species'

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Spot on. Even the 'big papers' (Grauniad and Times) are starting to fall into that trap. In the latter case, it's not really surprising seeing who the owner is - Rupert Murdoch, owner of that other exemplary daily (AKA Hack-Rag), The Sun

Supermarkets criticised for 'poor and confusing' fish labelling Marine Conservation Society says retailers should do more to help consumers choose sustainable fish

 

Yes it took them a while, but the "big boys" have finally got hold of the story