Hang on mate if you want to chip in with a catty comment aimed in my direction, then be brave and answer the question posed rather than presenting a pile of, frankly, horseradish.
If you really are keen to suck up to the commercials, then maybe you should dig a bit a see what really goes on re discards and the hidden truth re voluntary discards.
What would that be then?? Perhaps it's when a boat with days at see remaining who has say, filled up with 100 boxes of cod for arguments sake, phones ahead to the buyer/market and finds out there is a better price for haddock. Boom – 100 boxes of cod go over the side (what the world does see and know blah, blah), commercial scum-bucket fills up with haddock and moves ‘em on at better price. Most, if not all boats are at this game, and other shocking dodges that you would probably never believe. This is reality, not some non-sense ‘feel sorry for me, I work hard’ publicity exercise.
As for the other goody-goody, let seek sustainable solutions drivel... I have heard it suggetsed that government takes a very different approach for once, and moves to shut the greedy lying gits down, and burns their boats. Not that I would go that far... I'd probably let them get off the boats first.