New Hardy Fly Fishing Web Store

Hardy fly fishing products are now available to buy on-line from the Hardy website.

Hardy, together with global e -commerce provider Shopatron, are trialing a new on-line store which offers customers the opportunity to buy from all of fly fishing products featured on the website.

The store, accessible via, allows UK based customers to place orders on-line with those orders being fulfilled and delivered by authorised Hardy Fly retailers. Customers can buy in complete confidence knowing that they are dealing with Hardy & Greys Ltd. and authorised UK dealers.

Around sixty percent of customers interested in branded products begin their research on the brand’s own website. However from this point it can be a difficult and lengthy process to find a retailer who is stocking and selling that specific item. This new initiative aims to simplify the process by making it quicker and easier for customers to find and buy Hardy fly fishing products whilst maintaining the involvement of Hardy’s retail dealers.

Shopatron is the leading supplier of retail e-commerce solutions for branded manufactures. Established 10 years ago they now work with over 800 brands and 12,000 retailers across 35 different industries worldwide.

Ken BrewsterKen Brewster, Hardy’s Sales and Marketing Director commented; "The internet is important for customers looking for information and increasingly for then buying products. We want to help our customers find out what they want to know and then, if they so wish, buy items on-line quickly and securely. We also want to support our network of Hardy dealers. This system does exactly that by using the retailers to fulfill the orders."

The trial is restricted to Hardy fly fishing products and also only to consumers with UK addresses.