Southern based terminal tackle and accessory giants Atomic Tackle and North West based bait company Redeye Baits have put their heads together and formed an alliance to boost the number of Junior Anglers entering the angling scene in the North West. Their plan is to establish a solid relationship with local youth groups in the area and create a Youth Angling Development Academy.
Once fully established, Y.A.D.A’s goal will be to educate youngsters from non-angling backgrounds and teach them the skills required to fully appreciate the true benefits of being an angler and the hours of pleasure the sport can bring to anyone if approached in the right way.
Picture Left to Right Karl Worthington (Redeye Baits), Tom Dale (Atomic Tackle),
Sam Finch (Redeye Baits) & Simon Healy (Atomic Tackle)
Redeye Baits’ founder, Karl Worthington, explained how this all came about, “At Redeye Baits, we are fond believers in giving something back to the sport that has given us so much pleasure over the years. So we spoke to the UKMA marketing development team for some guidance and advice, who in turn introduced us to the team at Atomic Tackle. Having formed a relationship, we intend to build our company reputation around being a pro-active member of the North West angling community.
“Through this local interaction, we will hopefully establish Redeye Baits, Atomic Tackle and any other brands associated to this ventures reputations to a point that the venture becomes successful and profitable for all parties concerned”.
Atomic Tackle’s front men Simon Healy and Tom Dale told us, “We don’t believe in sponsoring youth anglers as they do not have enough experience to justify the investment, but we do believe that without collaborations like this that bring youngsters into the sport, then the future for our sport is looking bleak”. Simon continued, ‘This is the perfect opportunity to improve our brand’s image in the North West whilst building a solid foundation for the sports future in this area”.