Over the last thirty years, the TroutMasters competition, run by Trout Fisherman magazine, has established an excellent name for itself amongst the thousands of fly fishermen that take part each year – so the chance to become headline sponsor and become involved with the event and the fly fishermen who compete made perfect sense to Sonik Sports.

“As the biggest event of its kind in Europe, Troutmasters is available for anyone to enter and provides a perfect platform to promote our brand. Each month we will be offering a number of tackle prizes for anglers who catch the biggest fish, plus at the final, one lucky angler will win a ‘once in a lifetime’ exotic fishing holiday,” commented Ian McCormack, Sonik Sports Commercial Director.

“We will also be holding interactive SONIK promotional days across all major TroutMaster waters throughout the year - . Anyone interested in fly fishing is welcome to attend.  They can meet the team, try out the gear and have some fun entering competitions to win various prizes. In addition we are committed to using each event will help to raise money for the charity Water Aid. Sonik Sports has pledged to donate 1.5% of the sales profit generated through the SONIK Troutmasters events to this worthwhile charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education.

Ian continued: “We are delighted to be associated with one of the best known fly fishing competitions in the world and we look forward to meeting the competitors and building an even more successful competition in the forthcoming years”

Trout Fisherman Editor Russell Hill said: "We’re really proud of Troutmasters. Its popularity is ever growing and we’re delighted to have linked up with a quality brand in Sonik Sports.”