Terry Hearn joins ACE!

Terry Hearn. Not only one of the greatest carp anglers of all time, but also one of the most innovative anglers in terms of developing products that give you the edge!

In a ground-breaking move, we are delighted to announce that Terry Hearn has joined ACE and will be working alongside ACE Product Development Director, Max Cottis, to take the ACE brand into the future with a whole host of new, innovative products to help anglers from around the world catch more carp!

Both Terry and Max have an eye for detail like no other and work tirelessly to produce products that they are happy to put their names to. And both anglers refuse to settle for second best, stating that they will only launch products that they are happy to use for their own fishing. An ACE product will only ever go to market if it can’t be bettered!

Terry Hearn and Max Cottis"ACE has already built up a reputation for its range of top quality, innovative products, but after meeting with Max I realised that the ACE story hadn't really started yet, with some serious plans for the future promising to make ACE the brand of choice for carp anglers worldwide.

"I never settle for second best with my carp fishing, and I know that when it comes to product development, Max feels exactly the same. If a product can be improved upon then we'll do it - simple! Max's plans for ACE are extremely exciting with a massive programme of New Product Launches planned for the coming months. From my first meeting with Max I knew that I had to be involved," concluded Terry.

The development of new ACE products has already started with a New ACE Brochure being launched in January 2012 showcasing the first wave of many new products planned to be launched over the coming years.

the future is now!