News from Hardy & Greys

Hardy will shortly release a new version of its famous Bouglé reel, handbuilt in Alnwick, England.

This year is the 110th anniversary of the first Hardy Bouglé and also heralds a return to England for this ever popular reel – in October 2013 production of the Bouglé will return to Alnwick, after a spell of overseas manufacture.

This is part of a wider strategy by the company to reinvigorate it’s Made in England range, at a time where businesses across a range of industries are bringing manufacture back from overseas suppliers. The ‘reshoring’ trend has seen the return of items from textiles to noodles, with firms citing rising wages in the Far East, or just a wish to shorten complex supply chains as the reason behind the move.

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Hardy Bouglé

For the Alnwick-based tackle manufacturer, there’s more to it than that, as Sales & Marketing Director, Ken Brewster explains:
“We’ve been making tackle in Alnwick since the 1870’s and the craftsmen and engineers at Hardy have been behind many of the major innovations in tackle design for the last 140 years. We owe it to our heritage to maintain a core manufacturing facility here. As a cousin of our most famous reel, the Perfect, the Bouglé was the obvious first choice. We also plan to repatriate Lightweight, Cascapedia, and Marquis reels over the next 18 months.”

The reinvigoration of the Alnwick-made range is being supported by the company with a new mail order catalogue, and an ecommerce website showcasing the Made in England range and the craftsmen and skills behind it. This gives consumers the option of buying Hardy Bros. products either direct from Hardy, or from approved retailers.

The Bouglé will add a sixth line to the list of products currently made in Alnwick, alongside the Perfect and St. George reels, the Artisan SINTRIX fly rods and the Gladstone and Moran split cane fly fishing rods.

Hardy Marquis LWT Fly Reel #5 - made in Alnwick, England
eBay
£271.08
Hardy Marquis LWT Fly Reel #5 - made in Alnwick, England
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3!
eBay
£5.95
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3!
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3!
eBay
£5.95
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3!
House of Hardy 2002 Fly Fishing Tackle Magazine Alnwick England.
eBay
£8.99
House of Hardy 2002 Fly Fishing Tackle Magazine Alnwick England.
Hardy Of Alnwick “The Princess” 3.5 Inch Fly Fishing Reel Near Mint Condition
eBay
£234.68
Hardy Of Alnwick “The Princess” 3.5 Inch Fly Fishing Reel Near Mint Condition
Hardy's of Alnwick Uniqua 3 5/8" Fly Fishing Reel for Trout
eBay
£90.34
Hardy's of Alnwick Uniqua 3 5/8" Fly Fishing Reel for Trout
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3
eBay
£5.95
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3
HARDY ALNWICK ENGLAND FLY LINES WF9 MACH II SALMON WET TYPE 5 FAST & DEEP 35yds
eBay
£35.00
HARDY ALNWICK ENGLAND FLY LINES WF9 MACH II SALMON WET TYPE 5 FAST & DEEP 35yds
HARDY BROTHERS ALNWICK SALMON TAILER SALMON FLY FISHING TOOL
eBay
£25.00
HARDY BROTHERS ALNWICK SALMON TAILER SALMON FLY FISHING TOOL
Vintage Hardy Alnwick 7'5" 2pc Split Cane fishing rod With Cloth
eBay
£100.00
Vintage Hardy Alnwick 7'5" 2pc Split Cane fishing rod With Cloth
ANTIQUE ALNWICK BLACK JAPANNED FLY TIN WITH FLIES HARDY BROS LTD MADE IN ENGLAND
eBay
£104.63
ANTIQUE ALNWICK BLACK JAPANNED FLY TIN WITH FLIES HARDY BROS LTD MADE IN ENGLAND
rare vintage hardy alnwick 1897 silk line dryer winder Plus 1 Winder Old
eBay
£208.68
rare vintage hardy alnwick 1897 silk line dryer winder Plus 1 Winder Old

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Hardy Bouglé
Hardy Marquis LWT Fly Reel #5 - made in Alnwick, England
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3!
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3!
House of Hardy 2002 Fly Fishing Tackle Magazine Alnwick England.
Hardy Of Alnwick “The Princess” 3.5 Inch Fly Fishing Reel Near Mint Condition
Hardy's of Alnwick Uniqua 3 5/8
House of Hardy Alnwick Queen of the Water Fly Fishing Poster Catalogue Guide A3
HARDY ALNWICK ENGLAND FLY LINES WF9 MACH II SALMON WET TYPE 5 FAST & DEEP 35yds
HARDY BROTHERS ALNWICK SALMON TAILER SALMON FLY FISHING TOOL
Vintage Hardy Alnwick 7'5
ANTIQUE ALNWICK BLACK JAPANNED FLY TIN WITH FLIES HARDY BROS LTD MADE IN ENGLAND
rare vintage hardy alnwick 1897 silk line dryer winder Plus 1 Winder Old
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