Tackle giant Rapala is delighted to announce that it has recently signed a deal to secure top predator angler Mick Brown as its main consultant for the UK.
Mick will be the figure head for Rapala UK which includes market leading brands such as Rapala, Storm, Blue Fox and Williamson. His years of experience will enable him to offer vital input to Dynamite Baits, who control distribution of the products in the UK, helping to advise on product ranges and to market the products. He will also play a key part in developing and testing new lures to ensure that the Rapala range of products are better suited to the UK than ever before.
Dynamite Baits Marketing Manager Steve Cole explained: “Mick is regarded as the top predator angler in the country and is one of the biggest names in the sport.
“He is already familiar with the Rapala range and knows all the freshwater lures and colour patterns that are needed for this country so there is no one better to have on board.
“He will be concentrating on educating the British public on how to lure fish showing how Rapala lures will help them to land more fish.
“This will include regular magazine features as well as a soon to be announced website project,” he added.
The deal takes place with immediate impact and will run alongside Mick’s sponsorship with Dynamite Baits.