Hold up here not all is bad! This is quite a bad view to take!
When i was about 10 my parents bought me a £8 telescopic rod set from happy shopper (which seem to have gone under) and that was my first rod.. I guess my dad just wanted to see if I enjoyed fishing before buying me anything worth money. He hadn't fished for years himself so had no tackle which made lil starter kit like that perfect at the time.
I figure that we should be happy for kits like that to get younger anglers in to fishing and then of course when you have more experience you obviously move on to better gear.
Just because you wouldn't dream of buying it now you know what your doing it doesn't mean its bad? I think its great you can get starter gear at that sort of price. I only had it for a short time as it really is cheap stuff but its great to find out if you like the sport or not.