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Fox International being sold / taken over.


philocalist

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Me, being an inverted tackle snob, sticks to Shakespeare and Drennan, plus a tad of aged Swedish made ABU and tired Winfield stuff, all crammed into my blue, plastic tackle box, wouldn't be seen dead using Fox stuff!!

 

All in all, not at at all sure how the association with Zebco will go down with Fox's bank-side credibility.

Edited by Peter Waller
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I seem to remember reading an article a few months back about Zebco employing a management consultant to grow their business in the UK. It would appear that acquisitions may be the route they plan to take.

 

My thoughts are that it should not effect the quality of Fox gear (hopefully) as what would be the point of buting a "prestige" label and down grading the quality of its merchandise? They own enough other tackle companies without the kudos of Fox to put out cheaper goods. I would have thought acquiring Fox is just trying to cut a slice of the high mark up pie, I would have thought they would be keen to keep the quality high and allow the brand to stand very seperate from Zebco and their other brands.

 

As far as I know they do not have a "Carp" brand in their portfolio, from a business point of view it looks like a very good way to get in to the Carp business. I would imagine it would be hard to launch a new successful Carp brand and attain the reputation of a Fox or Korda so the best route is to purchase them outright. Plus having Fox might open more doors to launch some of their other brands in the UK such as the Black Cat range. All your Carp and cat needs under one umbrella and sitting side by side in your local tackle shop :-)

Stephen

 

Species Caught 2014

Zander, Pike, Bream, Roach, Tench, Perch, Rudd, Common Carp, Mirror Carp, Eel, Grayling, Brown Trout, Rainbow Trout

Species Caught 2013

Pike, Zander, Bream, Roach, Eel, Tench, Rudd, Perch, Common Carp, Koi Carp, Brown Goldfish, Grayling, Brown Trout, Chub, Roosterfish, Dorado, Black Grouper, Barracuda, Mangrove Snapper, Mutton Snapper, Jack Crevalle, Tarpon, Red Snapper

Species Caught 2012
Zander, Pike, Perch, Chub, Ruff, Gudgeon, Dace, Minnow, Wels Catfish, Common Carp, Mirror Carp, Ghost Carp, Roach, Bream, Eel, Rudd, Tench, Arapaima, Mekong Catfish, Sawai Catfish, Marbled Tiger Catfish, Amazon Redtail Catfish, Thai Redtail Catfish, Batrachian Walking Catfish, Siamese Carp, Rohu, Julliens Golden Prize Carp, Giant Gourami, Java Barb, Red Tailed Tin Foil Barb, Nile Tilapia, Black Pacu, Red Bellied Pacu, Alligator Gar
Species Caught 2011
Zander, Tench, Bream, Chub, Barbel, Roach, Rudd, Grayling, Brown Trout, Salmon Parr, Minnow, Pike, Eel, Common Carp, Mirror Carp, Ghost Carp, Koi Carp, Crucian Carp, F1 Carp, Blue Orfe, Ide, Goldfish, Brown Goldfish, Comet Goldfish, Golden Tench, Golden Rudd, Perch, Gudgeon, Ruff, Bleak, Dace, Sergeant Major, French Grunt, Yellow Tail Snapper, Tom Tate Grunt, Clown Wrasse, Slippery Dick Wrasse, Doctor Fish, Graysby, Dusky Squirrel Fish, Longspine Squirrel Fish, Stripped Croaker, Leather Jack, Emerald Parrot Fish, Red Tail Parrot Fish, White Grunt, Bone Fish
Species Caught 2010
Zander, Pike, Perch, Eel, Tench, Bream, Roach, Rudd, Mirror Carp, Common Carp, Crucian Carp, Siamese Carp, Asian Redtail Catfish, Sawai Catfish, Rohu, Amazon Redtail Catfish, Pacu, Long Tom, Moon Wrasse, Sergeant Major, Green Damsel, Tomtate Grunt, Sea Chub, Yellowtail Surgeon, Black Damsel, Blue Dot Grouper, Checkered Sea Perch, Java Rabbitfish, One Spot Snapper, Snubnose Rudderfish
Species Caught 2009
Barramundi, Spotted Sorubim Catfish, Wallago Leeri Catfish, Wallago Attu Catfish, Amazon Redtail Catfish, Mrigul, Siamese Carp, Java Barb, Tarpon, Wahoo, Barracuda, Skipjack Tuna, Bonito, Yellow Eye Rockfish, Red Snapper, Mangrove Snapper, Black Fin Snapper, Dog Snapper, Yellow Tail Snapper, Marble Grouper, Black Fin Tuna, Spanish Mackerel, Mutton Snapper, Redhind Grouper, Saddle Grouper, Schoolmaster, Coral Trout, Bar Jack, Pike, Zander, Perch, Tench, Bream, Roach, Rudd, Common Carp, Golden Tench, Wels Catfish
Species Caught 2008
Dorado, Wahoo, Barracuda, Bonito, Black Fin Tuna, Long Tom, Sergeant Major, Red Snapper, Black Damsel, Queen Trigga Fish, Red Grouper, Redhind Grouper, Rainbow Wrasse, Grey Trigger Fish, Ehrenbergs Snapper, Malabar Grouper, Lunar Fusiler, Two Tone Wrasse, Starry Dragonet, Convict Surgeonfish, Moonbeam Dwarf Angelfish,Bridled Monocle Bream, Redlined Triggerfish, Cero Mackeral, Rainbow Runner
Species Caught 2007
Arapaima, Alligator Gar, Mekong Catfish, Spotted Sorubim Catfish, Pacu, Siamese Carp, Barracuda, Black Fin Tuna, Queen Trigger Fish, Red Snapper, Yellow Tail Snapper, Honeycomb Grouper, Red Grouper, Schoolmaster, Cubera Snapper, Black Grouper, Albacore, Ballyhoo, Coney, Yellowfin Goatfish, Lattice Spinecheek

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See:

http://www.zebco.com/

 

Is Fox really such a 'prestige' label? Or is it just good marketing? Either way it is a door into Europe for Zebco, not sure that America will go weak at the knees over U.K. carp stuff though.

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...plus a solid and growing predator/lure sector with Fox Rage.

 

I have never really thought of Fox as a prestige brand, but do think of them (rods, mainly) as very good tackle.

And those who were seen dancing were thought to be insane by those who could not hear the music

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See:

http://www.zebco.com/

 

Is Fox really such a 'prestige' label? Or is it just good marketing? Either way it is a door into Europe for Zebco, not sure that America will go weak at the knees over U.K. carp stuff though.

 

Having looked through the Zebco catalogue, I can't say much of it inspired me as a UK angler. Except, for maybe the Sponge Bob Square Pants tackle set. That would really pee off the tackle tarts. :D

 

John.

  • Like 1

Angling is more than just catching fish, if it wasn't it would just be called 'catching'......... John

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Maybe "prestige" was the wrong word but along with Korda they are the go to brand for many Carp anglers and as Anderoo pointed out they are making good in roads in to predator market especialy in the lure field. Not sure what their market share is but most tackle shops I visit are dominated by their gear.

Stephen

 

Species Caught 2014

Zander, Pike, Bream, Roach, Tench, Perch, Rudd, Common Carp, Mirror Carp, Eel, Grayling, Brown Trout, Rainbow Trout

Species Caught 2013

Pike, Zander, Bream, Roach, Eel, Tench, Rudd, Perch, Common Carp, Koi Carp, Brown Goldfish, Grayling, Brown Trout, Chub, Roosterfish, Dorado, Black Grouper, Barracuda, Mangrove Snapper, Mutton Snapper, Jack Crevalle, Tarpon, Red Snapper

Species Caught 2012
Zander, Pike, Perch, Chub, Ruff, Gudgeon, Dace, Minnow, Wels Catfish, Common Carp, Mirror Carp, Ghost Carp, Roach, Bream, Eel, Rudd, Tench, Arapaima, Mekong Catfish, Sawai Catfish, Marbled Tiger Catfish, Amazon Redtail Catfish, Thai Redtail Catfish, Batrachian Walking Catfish, Siamese Carp, Rohu, Julliens Golden Prize Carp, Giant Gourami, Java Barb, Red Tailed Tin Foil Barb, Nile Tilapia, Black Pacu, Red Bellied Pacu, Alligator Gar
Species Caught 2011
Zander, Tench, Bream, Chub, Barbel, Roach, Rudd, Grayling, Brown Trout, Salmon Parr, Minnow, Pike, Eel, Common Carp, Mirror Carp, Ghost Carp, Koi Carp, Crucian Carp, F1 Carp, Blue Orfe, Ide, Goldfish, Brown Goldfish, Comet Goldfish, Golden Tench, Golden Rudd, Perch, Gudgeon, Ruff, Bleak, Dace, Sergeant Major, French Grunt, Yellow Tail Snapper, Tom Tate Grunt, Clown Wrasse, Slippery Dick Wrasse, Doctor Fish, Graysby, Dusky Squirrel Fish, Longspine Squirrel Fish, Stripped Croaker, Leather Jack, Emerald Parrot Fish, Red Tail Parrot Fish, White Grunt, Bone Fish
Species Caught 2010
Zander, Pike, Perch, Eel, Tench, Bream, Roach, Rudd, Mirror Carp, Common Carp, Crucian Carp, Siamese Carp, Asian Redtail Catfish, Sawai Catfish, Rohu, Amazon Redtail Catfish, Pacu, Long Tom, Moon Wrasse, Sergeant Major, Green Damsel, Tomtate Grunt, Sea Chub, Yellowtail Surgeon, Black Damsel, Blue Dot Grouper, Checkered Sea Perch, Java Rabbitfish, One Spot Snapper, Snubnose Rudderfish
Species Caught 2009
Barramundi, Spotted Sorubim Catfish, Wallago Leeri Catfish, Wallago Attu Catfish, Amazon Redtail Catfish, Mrigul, Siamese Carp, Java Barb, Tarpon, Wahoo, Barracuda, Skipjack Tuna, Bonito, Yellow Eye Rockfish, Red Snapper, Mangrove Snapper, Black Fin Snapper, Dog Snapper, Yellow Tail Snapper, Marble Grouper, Black Fin Tuna, Spanish Mackerel, Mutton Snapper, Redhind Grouper, Saddle Grouper, Schoolmaster, Coral Trout, Bar Jack, Pike, Zander, Perch, Tench, Bream, Roach, Rudd, Common Carp, Golden Tench, Wels Catfish
Species Caught 2008
Dorado, Wahoo, Barracuda, Bonito, Black Fin Tuna, Long Tom, Sergeant Major, Red Snapper, Black Damsel, Queen Trigga Fish, Red Grouper, Redhind Grouper, Rainbow Wrasse, Grey Trigger Fish, Ehrenbergs Snapper, Malabar Grouper, Lunar Fusiler, Two Tone Wrasse, Starry Dragonet, Convict Surgeonfish, Moonbeam Dwarf Angelfish,Bridled Monocle Bream, Redlined Triggerfish, Cero Mackeral, Rainbow Runner
Species Caught 2007
Arapaima, Alligator Gar, Mekong Catfish, Spotted Sorubim Catfish, Pacu, Siamese Carp, Barracuda, Black Fin Tuna, Queen Trigger Fish, Red Snapper, Yellow Tail Snapper, Honeycomb Grouper, Red Grouper, Schoolmaster, Cubera Snapper, Black Grouper, Albacore, Ballyhoo, Coney, Yellowfin Goatfish, Lattice Spinecheek

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Must remember that Fox have been around for quite some time now. In fact im sure they had and advert in the very first Carp World magazine, which is about 25yrs old.

 

Some of their equipment is very good and quite desirable.....especially the older gear. Reading this got me thinking about how much I own.

 

3 Fox 1lb specialists, 2 of which have not been opened lol

Mk1 Quattro Pod + a prototype of the Quattro

Various swingers, buzz bars and sticks

Euro pod

Bits of luggage

St and Sx bite alarms in the loft

 

Probably more hidden about the place.

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