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Fox International being sold / taken over.

philocalist

By philocalist
in Coarse Fishing

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philocalist Member

philocalist

Posted
Posted

Not sure how much interest there is, but just dropped onto the news that moves are affot (by Zebco) to buy Fox International.

Personally, I like the Fox gear - but I'd like some of it much more if it wasn't so over-the-top expensive when compared to the competition :unsure:

Rightly or wrongly, I can't help feeling that the quality of the perception of Fox gear is going to be diluted somewhat by the Zebco name - maybe it'll just help bring prices inline with other ranges?

 

http://www.angling-international.com/breaking-news-zebco-set-buy-fox-international/

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Anderoo Member

Anderoo

Posted
Posted

Bad news - I really rate a lot of the fox stuff, mainly their rods. I hope I'm wrong but this sounds like the quality is going to suffer.

And those who were seen dancing were thought to be insane by those who could not hear the music

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chesters1 Member

chesters1

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Posted (edited)

I wonder why they sold up ,if they are as successful as they say then they have no need to be taken over by a foreign company.

I know they operate over europe are they known in america?

I have bumped into zebco gear in the past and found its pretty much badly made tat ,perhaps fox is buying out zebco?

Edited by chesters1

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RUDD Member

RUDD

Posted
Posted

I wonder why they sold up ,if they are as successful as they say then they have no need to be taken over by a foreign company.

I know they operate over europe are they known in america?

I have bumped into zebco gear in the past and found its pretty much badly made tat ,perhaps fox is buying out zebco?

 

To continue to be successfull a company needs to grow, most companies do this well under their own stream but then reach a point where they can no longer expand for various reasons (mainly financial), when reached they either merge with another company, buy out another company, get bought out by another company or go public. Either way the directors make a tidy profit and most of the time get a new directors job out of it.

In this case Zebco could be trying to get into the UK market as their Zebco gear is seen as bottom end and their Browning brand has also fallen from favour. Fox Uk cant really get any bigger in the UK in a very healthy market against Korda and Drennan to name a few, Fox match does not exist now but is marketed as Matrix (not sure if same company or Fox match sold off).

Could be that Fox are buying Zebco to expand their European / world Markets or to gain more muscle when buying overseas (China / India).

 

Fox gear: I have terminal tackle, alarms, a pod, rucksack, rover bag, pod bag, rods, various indicators and books.

Expensive - the outlay (price) may seem so when buying but I have had most of this gear along time and it is very very well used and the majority looks like it was bought last week.

You pay for quality, its as simple as that, even my cheap original Fox warrior carp rods outclassed anything in their price bracket and some rods at double the price.

I have never had a problem with Fox kit and hope they do not get taken down the cheap route to cut costs.

RUDD

 

Different floats for different folks!

 

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Anderoo Member

Anderoo

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I've heard some horror stories about their foray into reel making and would definitely avoid those, but all the fox gear I have is still like new, and I'm not even the original owner of some of it! A pair of £20 alarms bought over 15 years ago are both still like new. Some of the rods I have are second-hand from ebay and cost as much as when they were new 15 years ago. If anything, this might make their sought-after older rods even more expensive!

And those who were seen dancing were thought to be insane by those who could not hear the music

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poledark Member

poledark

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Wonder if this will affect my royalties? Best check up I think..........thanks for the heads up :)

 

Den

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"When through the woods and forest glades I wanderAnd hear the birds sing sweetly in the trees;When I look down from lofty mountain grandeur,And hear the brook, and feel the breeze;and see the waves crash on the shore,Then sings my soul..................

for all you Spodders. https://youtu.be/XYxsY-FbSic

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JV44 Member

JV44

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I've heard some horror stories about their foray into reel making and would definitely avoid those, but all the fox gear I have is still like new, and I'm not even the original owner of some of it! A pair of £20 alarms bought over 15 years ago are both still like new. Some of the rods I have are second-hand from ebay and cost as much as when they were new 15 years ago. If anything, this might make their sought-after older rods even more expensive!

Nooooooo

We are not putting it back it is a lump now put that curry down and go and get the scales

have I told you abouit the cruise control on my Volvo ,,,,,,,bla bla bla Barder rod has it come yet?? and don`t even start me on Chris Lythe :bleh::icecream:

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JV44 Member

JV44

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Don't worry Steve, I have one I haven't even used yet... It could be yours for a very unfair price :)

Very kind offer Anderoo but I will keep looking must be some come up after Christmas when the credit card bills start to bite

We are not putting it back it is a lump now put that curry down and go and get the scales

have I told you abouit the cruise control on my Volvo ,,,,,,,bla bla bla Barder rod has it come yet?? and don`t even start me on Chris Lythe :bleh::icecream:

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grayson Member

grayson

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Posted

Can't say I ever thought of Fox stuff as especially pricey compared to the likes of Drennan and Hardy . Own lots of stuff and pleased with it - effective, well made and designed . But nearly had a seizure when replacing the broken 2oz quivertip on my Avon-it was something like £20 for one replacement !

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